SAM SKELTON

Real Tree, a luxury brand of camouflage, might be too expensive for some hunters. Because Real Tree isn’t competing with other premium camo brands,

we decided to attack cheap camouflage that hunters might consider ‘good enough’.

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Copywriters: Sam Skelton, Kinzie Buckley

Art Director: Max Jaffee

 

RECOGNITION: Best Copywriting in CU Dairy Show 2015