LEGO LET'S GO PLAYBOX
LEGO is one of the greatest household toys in the world, but what about bored kids during a three-day road trip?
Let's Go Playbox allows kids to play with LEGOs on the go, and additionally drives foot traffic into LEGO stores.
Copywriters: Kinzie Buckley, Joe Orzynski, Sam Skelton
Art Director: Kelsey Ann
Video Editor: Sam Skelton